Why You Need a Custom Pop-Up Tent at Your Next Trade Show

Sep 06, 2022
5 minutes Read
A black custom printed canopy tent with 2 full sidewalls and a custom printed table cover

No matter what size of business you run, a trade show is an event that you won’t want to breeze through. You’ll want to do everything possible to get people to notice you. While there are numerous ways to do this, using a canopy tent is one of the best ways to achieve this.

The customizability alone makes this product worthwhile to those who buy them. However, if you’re unsure why you need a custom pop-up tent for your next trade show, we’re here to show you some of the best reasons you should get one.

Easy Setup and Take Down

One of the worst parts about trade shows is quickly setting everything up before it starts. Even if you arrive the day before, long setup times are a hassle because you’re usually short-staffed and have other things you need to tend to. A pop-up tent helps reduce the time it takes to get your booth set up since it opens quickly. You can set one up without assistance if you’re on your own.

Once the event is over, you probably want to get out of there as soon as possible. Fortunately, taking down the tent is just as fast. You can collapse a canopy tent in no time at all. Once the tent is out of the way, taking down the rest of your booth will be a breeze.

Simple Transportation and Storage

Of course, what good is a speedy setup and take down if the tent is a pain to transport? Luckily, that’s not a worry for pop-up tents. This piece of equipment is very easy to pack away and carry. Most bags for them come with a strap so you can sling it over your shoulder on your way out.

Once you get it to the truck or even back at your office, storage will be a breeze. Even though these tents take up a good amount of space when opened, they pack up tightly, making them very easy to store in small areas.

It Doesn’t Take Up Much Room on the Show Floor

These canopies don’t take up that much room on the show floor. If you buy a 10×10 tent, it will perfectly fit within a standard booth space at the event. Plus, the legs on these tents are very thin, so you will have plenty of room underneath the canopy to set up your display tables and stands.

Gives You More Space To Work With

Most people may think that adding an overhanging canopy wouldn’t give them more room to work with, but that’s not the case with these tents. When you have one of these at your booth, you now have a stationary object to hang things from. These could be informative signs, lights, decorations, or even some of your products. Just ensure you don’t overload the tent.

Helps You Stand Out

We’ve been so focused on the usability benefits that we haven’t even covered the most important reason you need a custom pop-up tent for your next trade show: how it helps you grab attention. The whole point of going to a trade show is to talk to new and existing customers and show off your products or services. If no one is coming to your booth, you’re wasting your time there.

The primary purpose of a canopy tent is to draw people in. If you’re the only one in your section using one, it’ll grab many more eyes. However, most companies understand the visual appeal of a tent and have one of their own.

That’s why you need to go bold with yours. Pick out a color scheme that stands out in a sea of other tents and matches your brand. Also, plaster your company’s name and logo on the tent if that’s an option for you. If people can tell who you are and what you sell from a distance, they will likely come over and check you out. If you need a company that can craft custom business tents, Westshade is the place for you.

Provides a Friendlier Look

Once you’ve drawn people in, the tent provides its secondary purpose: giving your brand a friendly, inviting image. A small, closed-off booth can have a cozier appeal. This will help your guests feel more at ease and help you seem more approachable. To them, you’re not just some businessperson trying to sell them something. You’re just a humble shop owner trying to make their way through life.

Of course, this feeling won’t work on everyone, but having a cozy appeal certainly won’t hurt your business. If you want to add to this image, you can buy sidewalls for your tent that makes it seem even more like a section of the trade show that’s separated from everything around it.

Has Multiple Uses

Even if you buy one of these tents with the sole intention of using it for trade, you’ll quickly realize that it has quite a few other uses. You can utilize these pop-up tents at just about any other event your company attends, especially outdoor ones. Canopy tents can help protect you, your products, and even guests from extreme weather like heat waves and rainstorms.

Even if you are planning something that doesn’t involve potential customers, these canopies work well as general-purpose tents. Whether setting up a summer barbeque or a company softball game, these tents will provide a shady place to rest while simultaneously building up your employees’ company loyalty.

Ships Out Very Quickly

Regardless of your plans for the canopy tent, though, there’s a good chance that you’ll want to get yours as soon as possible. It’s always a good idea to order as soon as you know when the event is occurring. In this case, for your upcoming trade show.

Fortunately, if you decide to get yours through Westshade, you’ll likely receive it within a week. If you place the order before 5:30 PM PST, we will get your tent custom printed and shipped out that day. Once in transit, it will take three to seven business days to arrive, but these deliveries rarely take the full seven days. As long as you’re not planning for a trade show only a couple of days in advance, you’ll get your new tent in on time.

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