
When you’re the only business at the trade show or farmers’ market using a canopy tent, your booth is easy to be seen in the crowd. Unfortunately, you won’t be the only one using this type of strategy. Therefore, you need to stand out from the crowd of tents. If you’re unsure how to go about doing this, read on. We have some tips here that’ll help you out.
Why Invest in a Custom Canopy Tent?
Despite the steady rise of e-commerce, data shows that 82% of event participants still prefer attending offline events. That’s why participating in trade shows, local markets, craft exhibitions, and other in-person events is essential for many brands.
In a crowded event space, a custom tent not only provides a reliable shelter but also clearly communicates your brand identity and enhances your professional appearance. Plus, consumers are more likely to buy after engaging with a brand at an event. And to engage, you first need to be seen and discovered. A branded tent is your best marketing tool to get seen and make an impact.
4 Must-Try Custom Canopy Tent Designs for Events
Use Standout Colors
The first step in customizing your canopy tent is choosing a color scheme. Naturally, you’ll want it to align with your existing brand identity, but don’t be afraid to get a little creative. Bright or neon colors are often the go-to for eye-catching designs.

However, because these bold colors are so common, they can sometimes blend in rather than stand out. Instead, consider exploring less typical combinations. For example, pastel colors have fallen out of favor recently, but their soft, understated look can actually make your tent feel fresh and unique, especially when surrounded by flashy, bright booths.
Add More Than a Logo
A striking image can effectively capture attention. While your logo will naturally draw some eyes, it might not be enough on its own. When designing your custom tent with logo, think about what additional visuals you can include to entice people to stop and check out your booth.
If your brand revolves around food and beverage, incorporate vibrant images like fresh fruits and vegetables, steaming coffee cups, colorful cocktails, or refreshing smoothies. The list of possibilities is endless. Of course, you don’t want to overload your tent design because that might turn into an eyesore. However, there’s a happy medium that you can achieve here.
If you’re unsure about how to design your canopy pattern, feel free to reach out to us. Our professional custom tent designers are ready to provide expert advice and help bring your vision to life.
Utilize Custom-Designed Sidewalls
The one downside to canopy tents is the fact that you can only decorate their tops. This can be somewhat limiting, which is why you should add custom sidewalls to yours. These give you a lot more surface area to add creative designs that will be in locations that are easier for potential customers to see.
You can either use half walls or full-sized ones on the various sides of your tent. Full walls obviously give you a lot more space to work with, but half ones help your tent feel more open and less cramped. Of course, you can also mix and match different types of sidewalls to create the perfect balance for your booth.
Set Up Other Customized Displays

Even if you create an eye-catching custom awning tent, you might find that neighboring stalls have adopted similar strategies. That’s why you need to utilize customizable items that you can put on and around your tent.
Two great examples are table covers and display signs. You’ll likely have a couple of tables in or around your tent that you can put these covers on, and you can attach signs to your tent or set them up nearby. Both these options will certainly get more people looking at you.
By combining these customized accessories with your canopy tent, you create multiple visual touchpoints that draw visitors in.
Custom Story: The Perfect Tent for Charms Galore & More
Charms Galore & More, a vendor specializing in handcrafted memory and floating pendants, designed a custom tent filled with eye-catching details.

They incorporated their logo, unique patterns, and brand slogans into the design. Most strikingly, instead of sticking to a single color scheme, their tent features a distinctive blue-and-white checkered fabric. A yellow tablecloth that echoes the logo color and creative banners further enhance the visual appeal and reinforce brand consistency. Overall, it’s a successful custom canopy design that perfectly captures their brand identity.
Conclusion
Creating an eye-catching custom canopy tent is about more than just colors and logos. Every detail needs to be carefully designed.
If you’re ready to design a canopy that truly reflects your brand, Westshade’s professional design team is here to help. We’ll bring your vision to life with premium materials, vivid printing, and expert customization options.
Start creating your custom canopy tent today with Westshade.






