Many businesses have recognized branded patio umbrellas as a smart and practical solution for outdoor marketing. If you are new to using these items, you’ll want to ensure you don’t make any mistakes during the design process. Here’s a list of some critical errors you’ll want to avoid when designing your branded umbrellas.
Picking a Low-Quality Umbrella
Since custom printed umbrellas tend to cost a bit more than plain ones, some companies try to cut costs by compromising on the umbrella quality. This cost-saving measure usually isn’t a good idea. Low-quality frames are more prone to breaking, rusting, or collapsing in bad weather. These problems reduce the umbrella’s lifespan and reflect poorly on your brand.
Investing in a sturdy, commercial-grade frame ensures your market umbrella stays functional and professional-looking over time. In the long run, it also helps you avoid the added expense of frequent replacements.
Not Getting Creative With Your Design
One of the most common mistakes when designing a branded umbrella is playing it too basic. Too many companies simply put their logo in the middle of each umbrella section, then fill in the background with their brand’s colors. While a custom umbrella with logo is clean and on-brand, it often lacks visual impact and fails to stand out in crowded outdoor settings.
If your customized umbrella looks no different from those of another company, you won’t gain as much attention. To truly capture attention, think beyond the basics—incorporate bold patterns, taglines, custom graphics, or creative layouts. Try to find a talented artist or custom printing company that can help you come up with something creative that speaks to your brand’s personality.
Neglecting Print Quality
Remember, outdoor branding has to withstand sun, rain, and wind. Poor-quality prints simply won’t cut it. Fading colors, peeling graphics, and smudged logos can quickly make even the best-designed umbrella look worn and unprofessional.
To maintain a polished appearance over time, you’d better use high-resolution artwork and partner with a company that specializes in creating customized products. Opt for UV-resistant inks and weatherproof materials to ensure your branding stays vibrant and intact, no matter the conditions.
Not Considering the Umbrella Shape and Size
Designing your commercial patio umbrella without accounting for its shape and size is a common oversight. A design that looks great on a square umbrella might not translate well to a round one, and vice versa. Logos or graphics can end up distorted, misaligned, or even cut off entirely if the layout doesn’t match the umbrella’s dimensions.
Before finalizing your design, be sure to know the exact specifications of the umbrella you’re working with, including the number of panels, patio umbrella size, and shape. Using manufacturer templates or mockups can help ensure your branding fits perfectly and looks professional from every angle.
FAQs
What is the best shape for a patio umbrella?
It depends on your space and needs. Round umbrellas are a classic choice, ideal for circular tables and casual setups. Square or rectangular umbrellas offer a more modern style and broader coverage, better suited for larger seating areas or commercial patios.
Is it better to have a light or dark patio umbrella?
Light covers reflect sunlight, keeping the area cooler, but they show dirt more easily and require more frequent cleaning. Dark patio umbrellas absorb more heat but often offer better UV protection and hide stains well. For brand marketing, dark-colored umbrellas are usually brighter in color, more eye-catching in appearance. They also require less frequent cleaning, helping the color maintain its appearance over time.
What is the best material for an outdoor umbrella?
The materials of outdoor umbrellas are mainly divided into cover materials and rib materials.
Acrylic is often considered the best canopy material. It’s highly durable, resistant to mildew, stains, and water, and often carries long warranties. However, it’s typically the most expensive option. If you are on a budget, polyester offers decent durability and fade resistance at a more affordable price.
Fiberglass is highly durable, strong, and incredibly flexible. These flexible ribs can bend without breaking in strong winds, have good wind resistance, and are not easy to rust or rot. But it is often the most expensive frame option. Aluminum is an affordable alternative, especially for commercial use. It’s lightweight, rust-resistant (especially when powder-coated), and suitable for many environments.
Conclusion
High-quality materials and refined design make your patio umbrella a standout branding tool. It enhances your outdoor presence and reinforces your professional image. By avoiding common mistakes, such as using low-quality materials, relying on basic or poorly printed designs, or overlooking key details like shape, size, your branded umbrella can maximize its commercial value.
At Westshade, we specialize in premium custom patio umbrellas that combine style and durability. You don’t need to hire an expensive designer. Our professional team offers free personalized design support for your brand. Just reach out, and our experts will craft the perfect custom patio umbrella for you!
