When planning an outdoor event, most people focus on size, frame strength, and branding. However, canopy color is often overlooked. In reality, color plays a major role in how hot or comfortable a tent feels, especially during sunny days. Whether you’re using a custom canopy tent for markets, trade shows, festivals, or promotional events, the right color choice can significantly impact temperature, comfort, and usability.
In this guide, we’ll explain how canopy color affects temperature inside the tent, which colors perform best in hot weather, and how to choose the ideal roof color for outdoor use.
