Adding illumination to your booth is one of the most effective ways to command attention on a crowded exhibition floor. However, a backlit trade show display requires much more than simply plugging in a frame and hoping for the best. Poor lighting choices, thin frames, or the wrong graphic colors can easily turn a premium investment into a cheap-looking, glowing mess.
If you want your brand to stand out flawlessly, follow these six practical rules to choose and design the perfect illuminated setup.
