Your Booth’s Size
Where Your Booth Will Be Located
What Kind of Competition Will Be Nearby?

3 Key Factors To Consider When Selecting Custom Event Tents

Oct 25, 2022
2 minutes Read
A white custom printed canopy tent with full sidewall and custom printed table cover in a farmer market

Company-branded canopy tents have many uses for businesses, but one of the most common is setting them up at trade shows or other similar events. When you plan on using a canopy tent specifically for that purpose, there are certain factors you’ll want to think about before making a purchase. In this guide, we’ve listed the primary considerations when selecting a custom tent for events.

Your Booth’s Size

Most trade shows and events tend to have limited space, regardless of the location. That means each company showing off its products will only have limited space to work with. Typically, a 10×10 ft. box is the smallest these booths will get, but it all depends on who’s hosting. If you need more room than that, you can usually pay extra to upgrade your space.

Either way, you need to buy a tent that will fill that space. If you know you won’t be able to afford a larger booth, buying a 10×10 canopy will be a safe bet since you’ll know that it will always fit the minimum space required by most venues.

Where Your Booth Will Be Located

Depending on the event you attend, your booth could be inside or outside. While canopy tents are more crucial for outdoor locations, they can still be useful inside. Regardless, you’ll need to make sure your tent can withstand potential weather conditions. It’s usually a good idea to get one made of materials that hold up against sunshine and rain. Even if you attend mostly indoor events, this type of material won’t hurt to have in case you end up outdoors.

What Kind of Competition Will Be Nearby?

The final consideration to be aware of when choosing your company’s event tent is what kind of competition you’ll be dealing with. More often than not, the event organizers will pair you up with companies selling similar products since they like making certain things easier to find for their guests.

While that means competition might get a little fierce, you’ll have a good idea of who you’re going up against. You can use this information to your advantage during the canopy printing process. Using colors and designs that stand out from competitors will make visitors notice you more than your competitors, giving you a leg up when it comes time to sell. Of course, you can tailor your strategy in other ways to out-class your booth neighbors, but these plans always start with providing something eye-catching that draws people in.

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