WestShade Blog & News

Retractable banners are a popular advertising choice for businesses at trade shows, events, and retail locations. But if you’ve ever shopped for one, you’ve probably noticed prices can vary from under $100 to over $400, even when the banners look nearly the same. So, what exactly are you paying for?

Have you thought about how you’re going to set up your recruitment booth? It seems simple: a table, a few chairs, some brochures, and a pen are enough to get started. But this is exactly how nearly half of the companies approach job fair setups. When booths all look the same, it becomes harder to attract meaningful attention quickly.

If you've ever participated in outdoor events, walked past retail stores, or seen promotional activities, you've likely seen tall, curved flags fluttering in the wind.

Investing in a reliable vendor tent is a must for a mobile food business. A food vendor tent is not just a roof; it needs to handle heat, wind, rain, and the demands of busy events. With so many options on the market, it’s easy to overspend on features you don't need or, worse, buy a fragile tent that damages easily or collapses during events.

You will rarely see an exhibition table without a custom cover at a trade show or event. Beyond simply covering the table, the right tablecloth enhances presentation, reinforces branding, and keeps your display looking organized.

A custom backdrop display is a personalized, large-scale graphic solution used to enhance brand visibility and create a professional setting at trade shows, conferences, photo booths, and marketing events.

Custom inflatable columns are versatile, eye-catching marketing tools used in a wide range of events and promotions. They’re lightweight, easy to set up, and instantly noticeable. Most inflatable columns feature a simple cylindrical pillar design. One factor matters more than anything else when making a choice: height.

A modular 10x20 trade show booth is a customizable exhibit solution. It is designed with interchangeable components that can be easily assembled, disassembled, and reconfigured to fit different trade show layouts. Unlike traditional fixed booths, modular booths use lightweight frames, snap-in or magnetic graphic panels, and versatile accessories like counters, shelving, and lighting to create a professional display tailored to your brand’s needs.