Have you ever spent hours making a banner for an event, only to see few audiences? Or maybe you’ve opened an online banner tool, only to feel stuck, with nothing in mind?
Actually, these failures are common. Average and random designs will impact the event banner’s function as a marketing tool, leading to less attention. To avoid similar problems, you need to do a lot of research and study design skills, especially if you want more customers. It is quite time-consuming and mind-twisting. Struggling with this? You are in the right place. This article will help you overcome potential challenges. Read it and you will know how to design a banner for events successfully within 10 minutes.
Why is it important to design your banner?
A custom event banner is a strong marketing tool for promotion. As an important display, event banners usually feature outstanding text, relevant graphics, and a reasonable layout. They will help with branding and promotion.
When you take part in a trade show or exhibition, eye-catching banners can capture passersby at first sight. This is a good opening. As long as one or two can stay in front of your banner, lots of audience will come. When they are attracted to your area, they naturally leave time to read messages from your banner and interact accordingly.
Event banner types
We explore three commonly used event banners in the market.
Retractable Banners
A retractable banner is a type of event banner with a stand. It features a printed picture stored in the banner stand. When needed, the promotional banner easily pulls up from the stand and can be secured in an upright position. It’s commonly used for trade shows and exhibitions.
Pop-Up Banners
The portable banner is a double-sided and folded display. This market banner features a commercial look with eye-catching logos and graphics. It is suitable for competitors, trade shows, and other professional events.
This type is unbelievably lightweight, so it is very easy to set up and can be moved anywhere. If you are interested in it, click here to get more product information. Westshade provides pop-up banners in two shapes that are triangles and pods. We have three banner sizes: small, medium, and large. Small banners can be placed on the table, while middle and large ones are suitable on the ground. We also provide a free carrying case and 4 pins to store the banner for long-time use.
Flat banners
Flat banners do not have a stand. They usually feature rectangular shapes and are attached to walls, or displayed on flat surfaces. This type provides a stable background for spreading messages. Except for money-making activities, it is also suitable for notifications at weddings, communities, or other similar events.
Westshade provides mesh and Oxford fabric selection. Mesh banners are also called outdoor banners. They have small holes for the wind to pass through and can be used on outdoor windy days. Oxford banners show printed images more clearly. The thick and durable fabric is more suitable for indoor events.
How to design an event banner: 7 tips
After knowing common types of banners and their applications, the next step is to make a perfect banner design. Here we provide four online banner maker tools with free templates and 7 tips for the whole creative process.
1. Canva: an effective banner creator with 1000+ free mockups.
2. Pixaboy: a wide range of free stock images for making event banners.
3. Westshade: provide a custom banner service involving professional designers.
4. Adobe: a professional design tool with free event banner templates.
If you are still overwhelmed, Westshade also has expert designers online. Tell us your banner design ideas and we can design for you within minutes.
1. Know the purpose of banners
Different purposes lead to a variety of banner design ideas. For example, when introducing a new product, the design should focus on product details and features. If you want to increase brand or social issue awareness, consider ideas to design stunning logos and powerful text. Before you start your design, make it clear what you want banners to do.
2. Select the right banner size and quantity
Consider the size and the position of your area. If the area is vast without any distractions, large banners can be laid on the ground to attract people. Conversely, use small banners. Think about how many banners you need. Multiple banners can play different roles. You can use a small banner with a payment way and a standard size for promotion. Suitable banner sizes and quantity ensure everyone sees your banner, allowing as much customer exposure as possible.
3. Set a unique style for the event banner
The banner style mainly goes into the color palette and patterns.
Colors have various meanings. Color psychology shows that red and orange represent energy and passion, while blue and black represent calmness and simplicity. Red also has a meaning of emergency. If you want to spread urgent messages, use it without hesitation. White color is the most used color. Many commercial banners will use a white background to harmonize with the dull black or grey. Pink, yellow, and other gentle colors are suitable for childish and mild banners.
When you want to add patterns and lines to decorate your banner, use more curves and rounded corners. It performs well in any style. Many amazing banners are decorated with curved lines. This element gives the audience a modest and friendly feeling. Its fluent flow can guide customer’s vision more naturally.
4. Use eye-catching images
Images play a crucial role in attracting people. When people walk by your area, high-quality, distinctive images make your banner pop and attract them. Choose images that support your purpose and style. If possible, make original images to avoid copyright risks. In addition, when you print banners, pictures from the internet always have a blurred effect. But it doesn’t matter. If that really happens, designers from Westshade will create high-quality and clear images. We have professional stock photos. You only need to find one or two examples and send them to our graphic designers online.
However, using too many bold images can create clutter, making it difficult for the audience to focus on the key information. Just keep focused and clear in graphic design.
5. Add useful text and artful fonts on the banner
The text needs to both spread vivid messages and be visually appealing. Use bold fonts for the main content and keep the message concise and to the point.
In the entire campaign, customers tend to spend merely several seconds reading your banners, some won’t even have a look. So, you need to spread the most important message in the shortest time. You can add call-to-action phrases to highlight your key purpose. Think of a time-limited discount or special changes to your product, these CTAs will make your banner stand out.
Using contrasting colors in font borders and contents will be helpful. But a wrong color match will make it difficult to read text. This is because colors can impact how we perceive things. The match of red and blue is a typical case. If you really want to apply them in text, use another color to separate them.
Here we conclude with a color match chart for you.
Use an appropriate color-match chart to design event banners
6. Avoid effortless content layout
That’s the most important part of a successful banner. Use your wild imagination to create a striking and bold design. But don’t make a disordered and messy layout. Stack elements blindly may lead to low quality and visual chaos. Combine images and text in place to prevent customers from feeling tired of your messages. Important information should be placed at eye level, with secondary details next to it. When people have read the highlight, they will naturally notice the relevant content beside it.
7. Banner printing technologies
Printing technologies play a vital role in making a promotional banner a finished product. Let’s delve into some popular print options.
- Digital printing: Digital printing offers flexibility and speed. This method allows for vibrant colors and strong images. You can easily customize designs without extensive setup. Digital printing suits small to medium-sized orders. The quick working time makes it ideal for last-minute tasks.
- UV printing: UV printing uses ultraviolet light to cure the ink as it’s printed. This method produces sharp and detailed images. UV printing can work on various materials, including Oxford and mesh fabric. The process ensures long-lasting prints that resist fading in sunlight. Use UV printing for outdoor banners.
- Dye Sublimation: Dye sublimation creates stunning visuals on event banners. This way uses heat to transfer dye onto the fabric banner. It creates vibrant images without any noticeable fabric lines. Dye sublimation works best for complex, demanding banner designs. The colors remain vibrant even after repeated use.
Want to know more? Westshade has an excellent custom printing service, contact us, fill in your information, and tell us your banner design ideas. Our customer service will give a quick reply in a short time.
FAQs
1. How to design a banner for events?
The design process can be concluded to step-by-step tips below:
- Identify your purpose
- Choose a suitable size and quantity.
- Select a style that is related to your brand identity. Use high-quality images and a reasonable color match to catch attention
- Keep the text clear and concise
- Arrange elements in a logical order
- Decide printing technologies
2. How much does it cost to create a banner？
The cost of creating a banner varies. It has a wide range from $75 to $300. Factors include size, material, custom service, and printing methods. Digital printing offers affordability for small banner sizes. Dye sublimation works well for fabric banners. UV printing ensures long-lasting results. Consider your budget and event needs. Compare options to find the best choice in Westshade.
