Tired of bland event decor? Unlock the power of impactful event signage. The event signage serves as not only the event decoration but also a strong marketing strategy to build brand awareness. They guide visitors, provide key information, and elevate the overall experience.
In this guide, we will explore 12 eye-catching event signage ideas to leave a memorable impression. Get inspired and learn how to create successful event signage to make your event pop!
Indoor & Outdoor Signage Ideas
1. Directional Signs with Arrows
Whether your event is indoors or outdoors, customize creative directional signage to navigate visitors, especially in a large outdoor event. Ditch the boring arrows, use hands pointing or themed shapes in the arrow design. To make it easy to read from a distance, consider clear and bold fonts and contrasting colors for maximum visibility.
2. Welcome Signage
The event’s first impression begins the moment visitors arrive, and that starts with a captivating welcome sign. When you want to design a welcome wedding sign for guests, a themed, well-crafted wedding signage sets the tone and creates a lasting impression.
3. Digital signage screen
If the event is a trade show or a conference, use a digital signage screen to introduce your brand and display the product information. With interactive demos, high-resolution images, and videos, this conference signage can easily grab the attention of passersby in a crowded event.
4. Use a Foldable Banner Stand
We recommend a foldable banner stand to improve the visual appeal. The foldable stand features an X-frame design to ensure stability in the outdoor event. With its innovative double-sided display opportunities, you can maximize your advertising impact on each side with different event messages.
5. Handwriting Chalkboard
Writing promotional messages and patterns on a chalkboard brings a specialized flair to the event. It is widely used in a pop-up shop, craft fairs, and rustic-themed events. The best part? You can easily update the messages anytime to showcase changing information, creating a thoughtful ambiance for guests.
6. Design a Signature Wall
Use a pop up display to set up a custom signature wall and create Tiktok moments. Encourage visitors to leave a message or their signature on the wall printed with your company logo. This interactive activity will generate foot traffic naturally and create social media content. When visitors share photos on platforms like TikTok or Instagram, they inadvertently promote your brand, offering free exposure and boosting your event’s visibility.
7. Prepare a Charge Station
Strategic charging stations aren’t just conveniences, but powerful lead conversion tools that transform casual trade show visitors into captive customers. By setting up a charge station on your trade show booth, you create a natural social area, as customers will stay at your booth for about 15- 20 minutes to charge their phones. This trade show signage offers not only an immediate need but also a valuable opportunity for meaningful conversations.
8. Yard Sign
A yard sign is a large event signage to promote your brand. Unlike display ads on a digital signage screen with limited viewing times, yard signs provide 24/7 visibility, ensuring the stunning design is seen by customers long after your outdoor event has ended. Position it strategically to get targeted exposure in high-traffic areas.
9. Custom Flag
A custom flag attracts attention with its dynamic movement in the wind and towering presence, standing between 8 to 15 feet tall. This event signage is preferred as it draws eyes upward from distances of up to 200 feet away. It is suitable for outdoor events, farmers markets, and trade show environments. In Westshade, we provide four custom flags with high-quality materials on sale：
- Feather Flag
- Teardrop Flag
- Concave Flag
- Raindrop Flag
Each one has unique shapes and functional designs tailored to suit different event needs. Tell us your outdoor sign ideas and pick a mockup in our storage. Westshade will provide a perfect solution for you.
10. Custom Pop Up Banner
Use a custom pop up banner to decorate your booth and the event. Unlike the standard shapes of an event banner, this one goes beyond traditional rectangular formats. It combines unique shapes with double-sided printing options to help build brand awareness from every angle. Here are three types of the event banner in Westshade:
1. Triangle pop up banner
2. Oval pop up banner
3. Pod pop up banner
Additionally, when you order a custom event banner in Westshade, we still offer a graphic design service freely to bring your vision to life.
11. Banner Decals on Cars
Sticking a banner decal on cars is a mobile and effective way to advertise the business and the event. When you drive the car on the road through high-traffic areas, you will get continuous exposure to thousands of potential customers daily.
12. Inflatable Signage
Inflatable signage plays an important role in a large outdoor event, like sports games and marathons. Put a custom inflatable arch at the finish line to give participants a signal of success. It also can be positioned at the event entrance. With its fun, dynamic appearance, this outdoor event signage can draw more attention.
13. Custom Canopy Tent
Promoting your brand with a pop up canopy tent will enhance the whole experience. For vendors and booth owners, a custom pop up canopy will showcase your brand with its personalized design, creating a professional presence at the outdoor market. A canopy tent with sidewalls also adds a warm environment and protects against the heavy snow or wind outdoors, especially in the winter season.
14. Hanging Banner
In crowded areas, like trade shows or outdoor markets, hanging banners is a great way to keep the message stand out. Organizers often print directional signs on them to make people see clearly where to go and avoid being lost. You can also print brand logos or some festival patterns, like a Christmas tree, and hang them on the top of your booth for better promotion.
15. Window Decals
Stick window decals on your pop-up shop to attract passersby and draw them into your booth and pop up shops. For an indoor conference, window decals placed along the entrance or in hallways provide attendees with event details and key topics. These promotional decals ensure that everyone entering the venue is fully informed about what’s to come before they even step inside. We recommend a water-based removable adhesive on its back that can be cleaned easily.
Get Professional Event Signage in Westshade
As a professional supplier of event signage and displays, We provide high-quality display products like banners, canopy tents, and inflatable items. We still offer industrial printing options with higher-quality materials for the event signage, including digital printing, UV printing, and dye sublimation.
Tell us your unique sign ideas, pick up your favorite mockup and we will give you a perfect answer.
Conclusion
The event signage is more than a visual element- it’s a key component of your event strategy. By using custom banners to create a welcome sign or directional sign indoors and outdoors, you create an inviting atmosphere for guests to enjoy the overall event. To promote your event and brand, try to use decals on the windows or cars to make them be seen by thousands of people for maximum impact. For larger outdoor or indoor events, inflatable signage will work better with its dynamic shapes. Come to Westshade and choose various event signs to enhance your event signage ideas right now!
