The trade show offers a platform for small business to showcase their brands and connect with potential customers. While half of companies choose social media ways to advertise business after COVID-19, setting up a booth at a trade show still remains an important marketing tool for small companies. In fact, most exhibitors report that trade shows increased their lead generation (70%) and brand awareness (70%) over the past year. With this potential, it’s essential to set up an eye-catching booth to draw people in. There comes a question: how to attract people to your booth?
This guide will explore trade show booth ideas to attract visitors, improve the in-person experience, and boost your business. From successful booth design to interactive activities, you’ll find everything you need for your trade booth to stand out!
